The all-new E-Class Launch

To mark the arrival of the Most Intelligent Business Sedan, The all-new E-Class, Mercedes-Benz Hong Kong Limited hosted an exclusive launch event at West Kowloon Cultural District on 24th June 2016 (Friday). Over 800 honorable guests and media attended the event to celebrate the arrival of the car and experience its innovative and advanced technologies in person.

After a warm welcome speech by Mr. Andreas Binder, President and CEO of Mercedes-Benz Hong Kong Limited, the all-new E-Class was officially unveiled by dancing performance interacted with the giant LED Wall in an energetic and vivid atmosphere. Together with the theme of “Masterpiece of Intelligence”, several VR Experience Stations were arranged for guests to experience the all-new E-Class in an alternative, interesting way.


In the VR Experience Stations, ArtDigital represents Mercedes-Benz’s new assistance and safety systems enhance safety, comfort and driver assistance to new levels


·         Distance Pilot DISTRONIC

·         Active Brake Assist with cross-traffic function

·         Active Lane Keeping Assist

·         Active Blind Spot Assist

·         PRE-SAFE® PLUS


In addition, three professional instructors from Mercedes-Benz Driving Events in Germany were invited to introduce and demonstrate the advanced driver assistance features on the all-new E-Class to the guests in person.


Apart from the official exclusive launch event on 24th Jun, the venue has be opened to public on 25th – 27th June 2016. The general public is also welcomed to take a closer look of the all-new E-Class, and experience the advanced driver assistance technologies with the experts.




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