Sun-Kissed Summer

 

This year, Harbour City presented the first lipstick tasting bar in Hong Kong for all shoppers to have an opportunity to try on over 30 different brands of lipsticks. In collaboration with an American lipstick artist - “Lipstick Lex”, we have merged some of her key design elements into our design.

 

 

We have provided the following digital and design solutions for this event:

 

Interactive Psychological Test (32' touch screen) for shoppers to explore and discover what kinds of personality are you and which types of color suits you the best. The artwork combine animals designed by the artist, plantations that can be found in tropical environment, and color scheme that matches the theme of summer beach in order to create an overall image of tropical island. At the end of the test, shopper can scan the QR code to download the result and share it through social medias. 

 

Personlised lipstick sticker for shopper to apply it onto their makeup products. Shopper first would need to put on lipstick and print their lip onto a specially made paper. A helper will then scan the paper onto the computer. Using the program designed and developed by ArtDigital, it enables them to adjust the size of the shopper's lipstick print to fit onto an animal which is based on the result from the interactive psychological test. The process finished by printing it onto a pre-cut sticker paper. 

The event has successfully raise the public awareness with over many shoppers participated both the interactive psychological test and personalised lipstick sticker. Television Broadcasts, online resources, and local magazines have also reported on this event.